bName = navigator.appName; bVer = parseInt(navigator.appVersion); if ((bName == "Netscape" && bVer >=5) || (bName == "Microsoft Internet Explorer" && bVer >=4)) br = "rotate"; else br = "norotate"; // build the array out regardless of browser - it won't hurt to do so clients = new Array(); /////// FAMOUS FOOTWEAR clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'Famous Footwear'; clients[clients.length-1].quote = 'The potential impact of Test & Learn to a retailer’s performance is limited only by the imagination and strategic vision of its users. The APT suite of products has been a great investment which has already paid for itself many times over.'; clients[clients.length-1].quoteCredit = 'Chief Financial Officer'; clients[clients.length-1].quoteClientName = 'Famous Footwear'; clients[clients.length-1].logo = 'footwear.gif'; /////// GUITAR CENTER clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'Guitar Center'; clients[clients.length-1].quote = 'Guitar Center has identified Test & Learn as a core strategic capability for high-impact decision support. We have been impressed by APT’s Test & Learn software tools and their commitment to partnership.'; clients[clients.length-1].quoteCredit = 'Vice President of Strategic Planning'; clients[clients.length-1].quoteClientName = 'Guitar Center'; clients[clients.length-1].logo = 'guitarCenter.gif'; /////// LOWE'S clients[clients.length] = new Object(); clients[clients.length-1].clientName = "Lowe's"; //DON'T use ’ here - the toUpperCase() function clashes with it clients[clients.length-1].quote = 'At Lowe’s our strategic focus is simple: To be the customer’s first choice in meeting their home improvement needs. APT Test and Learn helps us in our evaluation of new and existing programs as Lowe’s continuously strives to enhance its stores, improve its product and service offerings, and most importantly, meet the changing needs of our customers.'; clients[clients.length-1].logo = 'lowes.gif'; /////// OWENS CORNING clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'Owens Corning'; clients[clients.length-1].quote = 'With an ever-increasing number of touch points with consumers in today’s market, it’s crucial that we continue to refine the science we use to analyze and understand exactly how the marketing and merchandising mix is driving purchasing decisions. Our exclusive relationship with APT is key to pushing that science forward...'; clients[clients.length-1].logo = 'owens.gif'; /////// ROSS clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'Ross'; clients[clients.length-1].quote = 'We believe that APT’s innovative Test & Learn approach will help us make better decisions and implement them with more precision. We really enjoy working with APT’s excellent team.'; clients[clients.length-1].quoteCredit = 'President and Chief'; clients[clients.length-1].quoteClientName = 'Ross Stores'; clients[clients.length-1].logo = 'ross.gif'; /////// STAPLES clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'Staples'; clients[clients.length-1].quote = 'We are very pleased with APT’s suite of products. The tool is easy to use and provides accurate detailed answers to initiatives with the associated degree of confidence. It has provided the capacity to measure initiatives, providing Staples the ability to quantify these future opportunities for the Company - in addition, the team at APT has been very helpful and insightful.'; clients[clients.length-1].quoteCredit = 'President, US Stores'; clients[clients.length-1].quoteClientName = 'Staples'; clients[clients.length-1].logo = 'staples.gif'; /////// SUNTRUST (1) clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'SunTrust'; clients[clients.length-1].quote = 'APT provides much more than just software - they are a valuable partner in helping us improve our business and continuing to serve our clients better. We are looking forward to continuing our partnership with APT.'; clients[clients.length-1].quoteCredit = 'Senior Vice President'; clients[clients.length-1].quoteClientName = 'Retail Banking Investments'; clients[clients.length-1].logo = 'suntrust.gif'; /////// AMERICAN GREETINGS clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'American Greetings'; clients[clients.length-1].quote = 'I had the pleasure of working with APT earlier in my career at a major retailer, and now value the relationship as a consumer goods marketer. The Test & Learn capability provides a powerful analytical foundation and approach for evaluating and tailoring business initiatives to increase their value. We have been able to identify millions of dollars in specific incremental profit opportunities for ourselves and for our retail partners. APT provides more than just a software solution - they are a partner in building our business.'; clients[clients.length-1].quoteCredit = 'Executive Director of usiness Intelligence'; clients[clients.length-1].quoteClientName = 'American Greetings'; clients[clients.length-1].logo = 'amerGreet.gif'; /////// SUBWAY clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'SUBWAY'; clients[clients.length-1].quote = 'Some people think that Test & Learn is nerdy and a lot of analysis. I think it’s just the opposite. It helps us to be maximally creative and risk taking. We can test any exciting but risky idea before we roll it out, and rapidly roll out the ones that work. With APT we were able to very rapidly develop a capability that otherwise would take years to create in-house; in addition APT’s solution provided consistent, standardized results allowing us to innovate quickly and with confidence.'; clients[clients.length-1].quoteCredit = 'Former President and CEO of the SUBWAY Franchisee Advertising Fund Trust (SFAFT)'; clients[clients.length-1].quoteClientName = 'SUBWAY'; clients[clients.length-1].logo = 'subway.gif'; /////// OFFICEMAX clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'OfficeMax'; clients[clients.length-1].quote = 'We view Test & Learn as an important weapon for driving revenue growth and margin improvement in our retail segment, in 2006 and beyond. Running rapid tests will allow OfficeMax to measure the impact of new business programs and use the results to tailor the program to provide the best performance and value for our customers. We chose APT because we believe their software and approaches will help us achieve a step-change improvement in our ability to rapidly improve our business.'; clients[clients.length-1].quoteCredit = 'Vice President of Category Management and Customer Insight'; clients[clients.length-1].quoteClientName = 'OfficeMax'; clients[clients.length-1].logo = 'officemax.gif'; /////// TD CANADA TRUST clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'TD Canada Trust'; clients[clients.length-1].quote = 'The APT platform enables us to better leverage the wealth of data in the call center to greatly improve customer satisfaction and operational efficiency. From strategic questions surrounding outsourcing, to more tactical questions about how frequently we should reach out to customers during a campaign, the APT Suite is helping us improve upon our business.'; clients[clients.length-1].quoteCredit = 'Senior Vice President'; clients[clients.length-1].quoteClientName = 'e.Bank'; clients[clients.length-1].logo = 'TDCanadaTrust.gif'; /////// SUNTRUST (2) clients[clients.length] = new Object(); clients[clients.length-1].clientName = 'SunTrust'; clients[clients.length-1].quote = 'The Test & Learn capability provides a powerful yet easy to use and understand approach for evaluating and optimizing business initiatives. We have been able to apply the APT tools to a range of initiatives at both the ATM and branch level, identifying specific improvement opportunities with substantial value.'; clients[clients.length-1].quoteCredit = 'Senior Vice President'; clients[clients.length-1].quoteClientName = 'Retail Branch Banking Sales & Services'; clients[clients.length-1].logo = 'suntrust.gif'; /////// WAWA clients[clients.length] = new Object; clients[clients.length-1].clientName = 'Wawa'; clients[clients.length-1].quote = 'APT’s analytically powerful software suite matches our emphasis on the importance of fact-based decision making for operational, marketing, and real estate issues. The Test & Learn approach provides us with a clear strategic advantage, allowing us to hone in on the initiatives that will maximize our time and capital investments.'; clients[clients.length-1].quoteCredit ='Chief Financial Officer'; clients[clients.length-1].quoteClientName = 'Wawa'; clients[clients.length-1].logo = 'wawa.gif'; /////// FAMILY DOLLAR clients[clients.length] = new Object; clients[clients.length-1].clientName = 'Family Dollar'; clients[clients.length-1].quote = 'Family Dollar considers Test & Learn to be a key strategic capability for evaluating and optimizing business initiatives. We have applied APT tools to important initiatives ranging from operations to marketing to capital investment, identifying specific improvement opportunities with substantial value. I have been impressed by APT’s continuing commitment to provide best practice insight for building our Test & Learn capability. We are looking forward to continuing our partnership.'; clients[clients.length-1].quoteCredit ='Executive Vice President, Strategy and Marketing'; clients[clients.length-1].quoteClientName = 'Executive Vice President, Strategy and Marketing'; clients[clients.length-1].logo = 'familyDollar.gif'; /////// THE PANTRY clients[clients.length] = new Object; clients[clients.length-1].clientName = 'The Pantry'; clients[clients.length-1].quote = 'Especially in this economy, gaining insights into costly programs before rollout is an excellent means of maintaining a true competitive advantage. APT’s Test & Learn Suite allows us to quickly and easily investigate the success of programs, tailor them to maximize profits and then roll them out across our stores - generating enormous value. We are excited to continue to work with the team at APT and with the APT Suite.'; clients[clients.length-1].quoteCredit ='Chief Financial Officer'; clients[clients.length-1].quoteClientName = 'The Pantry'; clients[clients.length-1].logo = 'thePantry.gif'; /////// RBC clients[clients.length] = new Object; clients[clients.length-1].clientName = 'RBC'; clients[clients.length-1].quote = 'We are excited to be working with APT. We believe in the importance of the Test & Learn methodology and look forward to applying Test & Learn to a wide range of initiatives. Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward.'; clients[clients.length-1].quoteCredit =''; clients[clients.length-1].quoteClientName = 'RBC'; clients[clients.length-1].logo = 'RBC.gif'; if (br == "rotate") { // pick a random place in the array to have the homepage appear more dynamic var i = Math.floor(clients.length*Math.random()); quoteNum = i; quoteSpeed = 10000; } function rotateQuotes() { if (br == "rotate") { if (quoteNum < clients.length - 1) { quoteNum++; } else { quoteNum = 0; } document.getElementById("clientName").innerHTML = clients[quoteNum].clientName.toUpperCase(); document.getElementById("quoteDiv").innerHTML = '"'+clients[quoteNum].quote+'"'; /* if (typeof clients[quoteNum].quoteCredit != 'undefined') { document.getElementById("quotesCreditDiv").innerHTML = '

'+clients[quoteNum].quoteCredit+'

'+clients[quoteNum].quoteClientName+'

'; } */ document.getElementById("quoteLogoDiv").innerHTML = ''; setTimeout('rotateQuotes()', quoteSpeed); } else { document.write('"We believe that APT’s innovative Test & Learn approach will help us make better decisions and implement them with more precision. We really enjoy working with APT’s excellent team."
President and Chief
Operating Officer,
Ross Stores'); } }