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01-02-08
APT to Implement Site Development
Application for Sunrise Senior Living
"Test & Learn" software application will enable leading senior living provider to more accurately target new locations for future seniors' communities
ARLINGTON, Virginia — APT, a leading software developer, today announced that Sunrise Senior Living, the nation's largest provider of senior living services, has selected APT 6 software to implement Test & Learn capabilities. Sunrise Senior Living has a resident capacity of more than 50,000 seniors around the world and has targeted breaking ground on new communities with capacity for an additional 15,000 residents by the end of 2009.
Sunrise Senior Living, headquartered in McLean, Virginia, was looking for ways to strengthen their analytic decision-making platform for site development and, after a brief pilot, chose APT's Test & Learn software solution.
"APT is a great partner to help us continue to offer more services to more seniors in the U.S. and abroad," said Phil Downey, Senior Vice President of Strategy & Planning, Sunrise Senior Living, Inc. "The APT suite of products is a dynamic tool for decision making, offering us the ability to analyze a breadth of organizational decisions from nationwide strategy to specific site selection. We believe these outputs will improve the execution of our core development strategy and quality of life for our residents."
Downey continued, "We have been very impressed with the quality of work APT has performed. Their software and support have added significant value to our organization and we look forward to working with APT to address future opportunities."
"We are very pleased to have Sunrise as a customer," said Anthony Bruce, President of APT. "Sunrise provides superior service and genuine care to thousands of seniors and we are proud to serve them."
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
About Sunrise Senior Living
Sunrise Senior Living is one of the nation's largest provider of senior- living services. The McLean, Va.-based company, employs approximately 40,000 people. As of September 30, 2007, Sunrise operated 454 communities in the United States, Canada, Germany and the United Kingdom, with a combined capacity for more than 53,000 residents. At quarter end, Sunrise also had 40 communities under construction in these countries with a combined capacity for 6,000 additional residents. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing, rehabilitative and hospice care. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit http://www.sunriseseniorliving.com.
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