10-17-08
APT Expands With Presence in London
New United Kingdom presence designed to bring "Test & Learn" software application and support closer to clients in Great Britain and Europe
WASHINGTON, D.C. — APT, a leading enterprise software company, today announced their new presence in London. Designed to bring APT's Test & Learn capabilities closer to clients and prospective clients in the UK and Europe, management at APT voiced their support for the initiative.
"Test & Learn and its philosophies translate across the world," said Anthony Bruce, CEO of APT. "We are very excited to continue on our quest to make the Test & Learn process a global standard."
Applied Predictive Technologies' state-of-the-art suite of Test & Learn™ applications is the most advanced optimization tool available to improve performance in large-scale consumer-focused businesses. It is currently being licensed by a significant number of global organizations, but management hopes that by expanding their presence into the UK, they will be able to better service clients outside of the United States and further expand the APT brand.
"Our combination of software and consulting has always been a strength of our business model," said Jim Manzi, Founder and Executive Chairman of APT. "By expanding into London, we will be able to better serve our end user and help prospective clients across the globe."
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
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