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10-01-08
APT Selected by SunTrust
to Implement Test & Learn Solution
"Test & Learn" software application to be used to evaluate a breadth of retail initiatives
WASHINGTON, D.C. — Applied Predictive Technologies (APT) has been selected by SunTrust Banks, Inc., one of the nation's largest retail banks, to implement a Test & Learn solution.
The Test & Learn Suite is currently being licensed by a number of other industry notables including Wells Fargo, Wachovia, TD Commerce, and PNC. With leading-edge technology and smart design, the Test & Learn platform provides a set of solutions that help financial services organizations institutionalize a rigorous process of retail branch testing, allowing them to improve the effectiveness of their investments in capital expenditures, marketing, operations, merchandising and site selection. SunTrust is the latest on the growing list of financial services clients who are realizing the benefits of APT’s world-best testing methodology.
At SunTrust, the APT Suite will be used to optimize an array of strategic initiatives, ranging from programs focusing on operational issues such as opening hours, branch specialist deployment and employee training, to capital investments and many others. SunTrust chose APT and Test & Learn in large part due to the breadth of the issues that can be optimized via the APT Suite.
"The Test & Learn capability provides a powerful yet easy to use and understand approach for evaluating and optimizing business initiatives. We have been able to apply the APT tools to a range of initiatives at both the ATM and branch level, identifying specific improvement opportunities with substantial value," said Michael Gardner, Senior Vice President, Retail Branch Banking Sales & Services, at SunTrust.
Peter Bielan, Senior Vice President, Retail Banking Investments added, "APT provides much more than just software - they are a valuable partner in helping us improve our business and continuing to serve our clients better. We are looking forward to continuing our partnership with APT."
"We are very excited to be working with SunTrust," said Anthony Bruce, President of APT. "SunTrust has been a leader in branch and banking innovation and we are pleased to be a partner."
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
About SunTrust Banks, Inc.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of June 30, 2008, SunTrust had total assets of $177.4 billion and total deposits of $119.8 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and capital markets services. SunTrust's Internet address is http://www.suntrust.com.
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