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10-14-08
APT Names Jim Manzi Executive Chairman,
Anthony Bruce CEO
WASHINGTON, D.C. — APT, a leading provider of Test & Learn Management Systems for Global 2000 marketers, today announced a realignment of leadership roles. Effective immediately, Jim Manzi will assume the role of Executive Chairman and become a Managing Director of the firm. Anthony Bruce will assume the role of CEO and Patrick O'Reilly the role of President and Chief Operating Officer.
"As APT has evolved, the management team has adapted senior responsibilities to best address the needs of the company. These promotions reflect a culmination of these adjustments and provide clarity to how the senior team will propel APT's growth in the future", said Jim Manzi. "For my part, I am looking forward to continuing to devote my full efforts to the external positioning of APT - working with clients and prospects, coordinating with the analyst and academic communities and managing corporate governance of the Firm."
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
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