10-21-08
Family Dollar Implements APT's
Test & Learn Management System
Test and Learn Management System to be used across a range of network activities
WASHINGTON, D.C. — Applied Predictive Technologies (APT) has been selected by Family Dollar, one of the United States' fastest growing discount retail chains, to implement a Test & Learn Management System.
The Test & Learn Suite is used by many of the world's top retailers. Combining leading-edge technology and smart design, the Test & Learn platform provides a set of solutions that help large retail organizations institutionalize a rigorous retail testing process. APT 6 automates complex functions such as data collection, provides sophisticated tools required to design and interpret tests correctly, generates consistent and clear outputs for each test, and supports a disciplined and repeatable process for business users and senior decision-makers across the organization. Leading Test & Learn retailers, banks, consumer goods manufacturers and business to business marketers use APT 6 to help drive dozens of high-impact tests in their organizations a year, and to support business actions that create tens of millions of dollars in annual profit.
At Family Dollar, the APT Suite will be used to optimize a number of strategic initiatives across functional areas ranging from operations to capital investment to marketing, merchandizing, labor and real estate. Family Dollar chose APT and Test & Learn in large part due to the breadth of the issues that can be optimized via the Test & Learn Solution.
"Family Dollar considers Test & Learn to be a key strategic capability for evaluating and optimizing business initiatives. We have applied APT tools to important initiatives ranging from operations to marketing to capital investment, identifying specific improvement opportunities with substantial value," said Dorlisa Flur, Executive Vice President, Strategy and Marketing, at Family Dollar. "I have been impressed by APT's continuing commitment to provide best practice insight for building our Test & Learn capability. We are looking forward to continuing our partnership."
"We are pleased to be a partner with Family Dollar and to provide a set of tools to help their team achieve growth and success," said Anthony Bruce, CEO of APT. "The range of initiatives Family Dollar analyzes shows their commitment to innovation and excellence, and we are proud to play a part."
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
About Family Dollar Stores, Inc.
Operating small store locations, Family Dollar is one of the fastest growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices.
Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,600 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.
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