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01-13-09
Guitar Center Licenses APT's Test & Learn Solution
Test and Learn Management System to be used across a range of enterprise activities
ARLINGTON, Virginia — Guitar Center, a leading retailer of musical instruments, has chosen to license APT's retail testing software, APT 6. The APT Test & Learn Management System combines cutting-edge technology and smart design with expert consulting services to provide a set of solutions that retail organizations use to institutionalize a rigorous retail testing process. APT 6 automates complex functions such as data collection; provides sophisticated tools required to design and interpret tests correctly; generates consistent and clear outputs for each test; and supports a disciplined and repeatable process for business users and senior decision-makers across the organization. Leading Test & Learn retailers, banks, consumer goods manufacturers and business to business marketers use APT 6 to help drive many high-impact decisions in their organizations, and to support business actions that create tens of millions of dollars in annual profit.
Guitar Center will license the APT Suite integrating Test & Learn for Sites, Test & Learn for Customers, and Market Basket Analyzer. These tools will be used to optimize a number of strategic initiatives across functional areas such as operations, marketing, merchandizing, and capital investments. Guitar Center chose APT and Test & Learn in large part due to the breadth of the issues that can be optimized via the Test & Learn Management System.
"Guitar Center has identified Test & Learn as a core strategic capability for high-impact decision support. We have been impressed by APT's Test & Learn software tools and their commitment to partnership" said Josh Baran, Vice President of Strategic Planning at Guitar Center.
"We are pleased to partner with Guitar Center and support them as they realize the benefits of implementing Test & Learn," said Scott Setrakian, a Managing Director at APT. “We look forward to continuing to work closely together as they apply the Test & Learn Management System across their business."
About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment, with a retail store subsidiary presently operating more than 200 Guitar Center stores across the United States. In addition, Guitar Center's Music & Arts division operates more than 95 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the United States through their wholly owned subsidiary, Musician's Friend, Inc., and its catalogs and websites.
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn Management System. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
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