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01-30-09
Wawa Selects APT's Test & Learn
for Sites and Market Basket Analyzer
The retailer signed a three year license of the APT Suite to enhance their business analytics platform
WASHINGTON, D.C.— Applied Predictive Technologies (APT), announced today that Wawa, a leading privately-owned convenience store chain, has signed an agreement to license APT's Test & Learn Management System, including APT's latest product, Market Basket Analyzer.
Wawa chose APT after a brief pilot during which in-market tests were conducted to evaluate a range of merchandising, real estate, and operational issues. With their advanced customized software and consulting support, the APT team showed the value of using a Test & Learn approach to assess decisions across the network.
Additionally, the team leveraged APT's Market Basket Analyzer to capture transaction data by product, evaluate potential new marketing efforts, and analyze the relative ability of different products to drive additional margin.
Over 40 Fortune 500 retailers, financial institutions and consumer goods companies use APT's Test & Learn Suite to achieve more strategic and informed decision-making capabilities. Test & Learn identifies management actions that are most successful in improving performance, evaluates their impact, and helps executives make better, more accurate decisions about whether and how to move forward with new concepts.
"APT's analytically powerful software suite matches our emphasis on the importance of fact-based decision-making for operational, marketing, and real estate issues," said Chris Gheysens, CFO of Wawa. "The Test & Learn approach provides us with a clear strategic advantage, allowing us to hone in on the initiatives that will maximize our time and capital investments."
"Wawa has a history of providing high-quality products, attentive customer service, and community building," said Patrick O'Reilly, President and COO of APT. "We at APT are pleased to be working closely with Wawa, to help the company continue to deliver outstanding one-stop shopping experiences and improved ROI at the same time."
About Wawa
Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902. The milk business was a huge success, due to its quality, cleanliness and "certified" process. As home delivery of milk declined in the early 1960's, Grahame Wood, George's grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa operates more than 570 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn Management System. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
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