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02-04-09
Harvard Business Review Features
Applied Predictive Technologies in
"How to Design Smart Business Experiments"
WASHINGTON, D.C.— This month's issue of the Harvard Business Review (HBR) features Applied Predictive Technologies (APT), a leading provider of Test & Learn Management Systems, in an article titled, "How to Design Smart Business Experiments."
Written by Thomas H. Davenport, highly regarded author of Competing on Analytics, "How to Design Smart Business Experiments" profiles a wave of intelligent, consumer-focused companies that are incorporating rigorous testing processes into their strategic decision-making in order to increase profits and minimize the risk of new programs. The companies referenced in HBR span a range of verticals and include APT clients Toronto-Dominion, Food Lion, PNC, Famous Footwear, Subway, and Wells Fargo, among others.
The article singles out APT as a leading service provider of testing software and consulting support. Applied Predictive Technologies offers a software platform, the APT Suite, that provides Test & Learn analytic solutions, which help companies make faster and better marketing, operational, and capital allocation decisions. APT's software and services are used by major multinational retailers, quick service and casual dining restaurants, retail banks, lodging providers, telecommunications providers, business-to-business marketers, and leading consumer goods manufacturers. Nine of the fourteen companies profiled in the article are APT clients.
"We are happy to share insights with HBR readers regarding how the Test & Learn approach is helping many Fortune 500 companies find more profitable ways to better serve their customers," said Jim Manzi, Executive Chairman, Managing Director and Co-Founder of APT. "Being included in the Harvard Business Review is an honor, and we are pleased to be among the industry leaders featured."
Click here for an executive summary.
About Harvard Business Review
Harvard Business Review (www.hbr.org) is the leading monthly magazine of management thought and practice. Through its combined global and licensed editions, the magazine reaches some half-million readers around the world. In 2004 and 2006, the magazine was a finalist for the National Magazine Award for General Excellence. Harvard Business Review is published by Harvard Business Publishing (www.harvardbusiness.org), an affiliate of Harvard Business School.
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies to institutionalize a world-class Test & Learn Management System. Through the combination of proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
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