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01-11-10
APT Announces 2010 Webinar Series for CPG Manufacturers and Retailers
WASHINGTON, D.C. — Applied Predictive Technologies (APT),
the leading provider of Test & Learn Management Systems for CPG Manufacturers and Retailers, today announced its
2010 Webinar Series for retail and CPG executives.
The nine webinars are designed to provide insight for both CP Manufacturers and Retailers on best practices for
the evaluation and optimization of a wide range of strategic and tactical initiatives across their organizations.
In this informative webinar series, corporate decision-makers will learn how to leverage technology to accurately
predict the impact of new initiatives, and how to craft solutions that will strengthen their bottom line.
APT CPG and Retail Webinar Series 2010
The first webinar titled "Retailer-Supplier Collaboration: Maximizing the Impact of Shopper-Centric Initiatives"
on February 3, 2:00 PM ET will focus on how industry leaders are embracing manufacturer-retailer collaboration
to better serve the shopper. Both retailers and manufacturers are seeking new ways of working together to improve
trading partner collaboration. When consistent data and analytical approaches are combined with Software-as-a-Service,
the result is transparent and objective evaluation and optimization of shopper-centric initiatives.
This approach delivers significant value to both trading partners and helps to build trust.
Speakers will include APT, Kraft Foods, Meijer, and SUPERVALU; the webinar will be moderated by Progressive Grocer.
Upcoming webinars in the series with APT and other industry leaders will feature:
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Brand Innovations & Renovation: Mastering Product Launches and Minimizing Misfires
Date: February 17, 2:00 PM ET
Speakers: APT
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Secrets of Successful Marketing: Maximizing Returns in an Evolving Market Landscape
Date: March 16, 2:00 PM ET
Speakers: APT and Family Dollar
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Strategies for Better Retail Servicing: Using Test & Learn to Enhance Performance
Date: April 21, 2:00 PM ET
Speakers: APT and Kraft
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Maximizing the Returns from Capital Programs: Allocating Capital Expenditures in an Optimal Fashion
Date: April 28, 2:00 PM ET
Speakers: APT
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The Increasing Importance of the Value Shopper: Using Store Brands to Provide Customers with Compelling Value Options
Date: May 4, 2:00 PM ET
Speakers: APT, Food Lion and Progressive Grocer
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Creative In-Store Merchandising: How to Optimize Displays, Signage, Media, and More
Date: May 19, 2:00 PM ET
Speakers: APT
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The Ultimate Marketing Question: How to Quantify Marketing Effectiveness and Use It to Maximize ROI
Date: June 15, 2:00 PM ET
Speakers: APT
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Thinking Inside the Basket: Making More Informed SKU Rationalization Decisions
Date: July 14, 2:00 PM ET
Speakers: APT, Wawa and Progressive Grocer
Register today for our CPG and Retail webinars at www.APTWebinars.com or contact us at
(877) 400-2559 for more information
APT’s Software-as-a-Service (SaaS) enterprise software is used to rapidly answer critical, time-sensitive questions and deliver significant,
lasting corporate value for some of the world’s largest and most successful companies in the consumer products and retail sectors.
Register now and learn how to make Decisions with Confidence across your entire organization
About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for
choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability.
More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn,
Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei,
and Washington, D.C. For more information, please visit www.predictivetechnologies.com.
Press Contact:
Cathy Baker
Applied Predictive Technologies
(703) 875-7748
cbaker@predictivetechnologies.com
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