Decisions with Confidence

For any program, APT's software reveals:

  • Did it work?
  • Which elements worked best?
  • How should we roll it out?

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Leading organizations use APT's Test & Learn software to analyze in-market experiments.

What products does APT offer?

  • Test & Learn for Customers
    Test & Learn for Customers
    Test & Learn for Customers
    Empowers organizations to measure the impact of every campaign or offer, and recommends the most profitable action for each customer
  • Test & Learn for Employees
    Test & Learn for Employees
    Test & Learn for Employees
    Enables organizations to make the most of their personnel investments from recruiting to training, compensation, and employee movement
  • Test & Learn for Sites
    Test & Learn for Sites
    Test & Learn for Sites
    Empowers organizations to measure the impact of any initiative, tailor each component, and target rollout to locations predicted to respond best
  • APT AIM
    APT AIM
    APT AIM
    Provides flexible campaign performance review, accurate forecasting across KPIs, and rapid NPV projections to inform optimal customer acquisition strategies
  • APT Engage
    APT Engage
    APT Engage
    Uses anonymized and aggregated Mastercard insights to provide a 360° view of customer spending behavior across industries and channels over time
  • APT Illuminate
    APT Illuminate
    APT Illuminate
    Enables retail and CPG executives to optimize every promotion and design high impact circulars
  • APT Index
    APT Index
    APT Index
    Aggregates sales data from 100,000+ locations across the US and UK to generate hyper-local benchmarks, giving executives a clear picture of store performance
  • Market Basket Analyzer
    Market Basket Analyzer
    Market Basket Analyzer
    Uncovers rich insights from transaction-level data to inform pricing, marketing, promotional and merchandising strategies
  • Network Planner with Mastercard Insights
    Network Planner with Mastercard Insights
    Network Planner with Mastercard Insights
    Combines anonymized and aggregated Mastercard insights and superior analytics to generate the most profitable strategy for where to open and close locations
  • Space Planning Optimizer
    Space Planning Optimizer
    Space Planning Optimizer
    Generates localized recommendations about which categories should receive more or less space, and enables on-the-fly scenario evaluation
  • walmart
  • American Family
  • Coca-Cola
  • HPE
  • IHG
  • McDonald's
  • TD Bank
  • Starbucks
  • T-Mobile
  • Kellogg's
  • SunTrust
  • Victoria's Secret
  • Asahi
  • GEO holdings
  • Plenus
  • Skylark

What do APT's clients think?

Big Lots

“One of the biggest advantages of the APT software is its intuitive nature and flexibility. With the successes that we’ve had using the software, we now get a number of requests from throughout the company to run new tests.”
— Big Lots

McDonald's

“APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers.”
— McDonald's

RBC

“Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward.”
— RBC

Thought Leadership

Convergence if Retail Channels

The Convergence of Retail Channels

How should retailers think about their omnichannel strategies in a world where the lines between channels are beginning to blur? Watch this video to find out.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.

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