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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this InformationAge article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Packaging Gazette - Focus: CPGs

Packaging Gazette: Focus - CPGs

This Packaging Gazette byline by APT's Matt Lindsay features his perspective on 2017 CPG industry trends, including refining omnichannel strategy and in-store assortment, optimizing pack size and price, and more.

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Retail TouchPoints - The Missing Link in "Going Local"

Retail TouchPoints: The Missing Link in "Going Local"

This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help refine their approach to make every foot of space as productive as possible.

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Thumbnail-FS-Improving Profitability within Payments

Improving Profitability within Payments: Test & Learn for Issuers

A leading credit card issuer used APT’s Test & Learn software to evaluate, refine, and target its credit card offers and marketing campaigns to those customers which were predicted to respond most profitably.

World Class Campaign Analytics

Developing World-Class Campaign Analytics

Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.

Cross Channel Impact of Digital Ads

Measuring the Cross-Channel Impact of Digital Ads

A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile. 

Strengthening the Cord

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

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