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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Retail TouchPoints - The Missing Link in "Going Local"

Retail TouchPoints: The Missing Link in "Going Local"

This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help refine their approach to make every foot of space as productive as possible.

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The Omnichannel Playbook

The Omnichannel Playbook

This playbook outlines how a Test & Learn approach can be applied to evaluate and refine omnichannel strategies across merchandising, marketing, pricing, operations, and more. 

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Pricing Strategies with Test & Learn

Optimize Pricing Strategies with Test & Learn

A leading retailer used APT's Test & Learn software to understand where price increases would be effective.

CMO's Guide to Media Testing

The CMO's Guide to Media Testing

Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.

Top Trends in Convenience Retail for 2017

Top Trends in Convenience Retail for 2017

This byline in Global Convenience Store Focus covers top convenience store trends for the coming year, including convenience stores investing in new beverage programs and digital initiatives.

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NRF Retail's BIG Show 2017 Highlights

Convenience Store Decisions: NRF Retail's BIG Show 2017 Highlights

This article in Convenience Store Decisions recaps key news and trends coming out of the 2017 NRF Show, including artificial intelligence (AI), big data, and predictive analytics. It highlights APT CEO Anthony Bruce's panel at the 2017 NRF Retail's BIG Show.

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