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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Pricing Strategies with Test & Learn

Optimize Pricing Strategies with Test & Learn

A leading retailer used APT's Test & Learn software to understand where price increases would be effective.

Convergence if Retail Channels

The Convergence of Retail Channels

How should retailers think about their omnichannel strategies in a world where the lines between channels are beginning to blur? Watch this video to find out.

Making Money with Omnichannel

Making Money With Omnichannel

Explore the four ways in which retailers can make money with their omnichannel strategies.

Optimizing Circulars

Optimizing Circular Investments

Watch this video to see how one leading grocer used APT’s Test & Learn software to evaluate, refine, and target its circular strategy to maximize profits.

Enhancing Loyalty Programs

Enhancing Loyalty Programs

This video discusses how leading convenience retailers are using Test & Learn to optimize their loyalty strategies.