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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Strengthening the Cord

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

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Tuning into the Top Trends for 2017

Tuning into the Top Trends for 2017

Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.

Defending Against OTT Competion

Defending Against OTT Competition

As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.   

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Beyond Media Mix Modeling

Beyond Media Mix Modeling

While media mix models are helpful in generating hypotheses, learn why in-market experiments are the only way to isolate the incremental impact of programs and accurately target investments.
Customer Churn

Reducing Customer Churn

While all cable companies understand the importance of reducing churn, few can accurately measure and optimize their retention strategies. Read this white paper to learn how in-market tests can improve retention.
Testing Trends in the Wireless Industry

Testing Trends in the Wireless Industry

Learn how in-market testing can help wireless companies better understand and target customers in today’s highly competitive environment.