Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.
Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.
As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.
Learn how in-market testing can help wireless companies better understand and target customers in today’s highly competitive environment.