This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.
A leading credit card issuer used APT’s Test & Learn software to evaluate, refine, and target its credit card offers and marketing campaigns to those customers which were predicted to respond most profitably.
Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.
See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.
This BankNews article covers APT's State of Business Experimentation report for financial services. APT SVP Will Weidman is quoted throughout, covering topics including industry disruptors and the importance of banks focusing on customer preferences.
This Global Banking & Finance Review article by APT SVP Rupert Naylor covers the top financial services industry trends for 2017.