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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Global Banking & Finance Review - The Customer Acquisition Challenge

Global Banking & Finance Review: The Customer Acquisition Challenge - How Banks Can Leverage Analytics to Compete

This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.

Financial advisor book building

Financial Advisor Book Building

See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.

BankNews: Priority One - Improving Customer Experience

BankNews: Priority One - Improving Customer Experience

This BankNews article covers APT's State of Business Experimentation report for financial services. APT SVP Will Weidman is quoted throughout, covering topics including industry disruptors and the importance of banks focusing on customer preferences.

Top 5 Banking Trends for 2017

Top 5 Trends in Banking for 2017

This Global Banking & Finance Review article by APT SVP Rupert Naylor covers the top financial services industry trends for 2017.

Test & Learn for Credit Cards

Acquisition, Activation, Retention: Test & Learn for Credit Cards

APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.

Attracting and Retaining Customers with an Omnichannel Approach

Attracting and Retaining Customers with an Omnichannel Approach

With APT's Test & Learn, innovative banks can evaluate the impact across channels of any initiative and refine new programs to better integrate channels and seamlessly connect with the customer through each one.