This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.
See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.
This BankNews article covers APT's State of Business Experimentation report for financial services. APT SVP Will Weidman is quoted throughout, covering topics including industry disruptors and the importance of banks focusing on customer preferences.
This Global Banking & Finance Review article by APT SVP Rupert Naylor covers the top financial services industry trends for 2017.
APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.
With APT's Test & Learn, innovative banks can evaluate the impact across channels of any initiative and refine new programs to better integrate channels and seamlessly connect with the customer through each one.