This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.
See how a leading issuer used APT’s software to strengthen its proactive fraud detection process by building propensity models that determine a new account’s likelihood of being fraudulent.
APT SVP Will Weidman discusses the top trends in the financial services industry.
A bank regularly conducted direct mail cross-sell campaigns but failed to isolate their incremental impact on key performance metrics. They turned to APT to best tailor and target offers going forward.
A top US bank turned to APT's Test & Learn software to help them measure the in-branch impact of online ads. APT software showed that online ads were most effective in areas with more college graduates.
Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.