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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Global Banking & Finance Review - The Customer Acquisition Challenge

Global Banking & Finance Review: The Customer Acquisition Challenge - How Banks Can Leverage Analytics to Compete

This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.

World Class Campaign Analytics

Developing World-Class Campaign Analytics

Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.

Fraud

Q&A: Proactively Identifying and Mitigating Fraud

See how a leading issuer used APT’s software to strengthen its proactive fraud detection process by building propensity models that determine a new account’s likelihood of being fraudulent.

Top Trends in Financial Services

Top Trends in Financial Services

APT SVP Will Weidman discusses the top trends in the financial services industry.

Credit Card Cross Sell Offers

Credit Card Cross Sell Offers: A Financial Services Case Study

A bank regularly conducted direct mail cross-sell campaigns but failed to isolate their incremental impact on key performance metrics. They turned to APT to best tailor and target offers going forward.

Targeting Online Advertising

Targeting Online Advertising: A Financial Services Case Study

A top US bank turned to APT's Test & Learn software to help them measure the in-branch impact of online ads. APT software showed that online ads were most effective in areas with more college graduates.