This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.
A leading credit card issuer used APT’s Test & Learn software to evaluate, refine, and target its credit card offers and marketing campaigns to those customers which were predicted to respond most profitably.
Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.
APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.
See how a leading issuer used APT’s software to strengthen its proactive fraud detection process by building propensity models that determine a new account’s likelihood of being fraudulent.
A major card issuer worked with APT to rigorously test the impact of different reward offers on customer spend and engagement to understand if Double Rewards Points or Cash Rewards would be more profitable.