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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Cross Channel Impact of Digital Ads

Measuring the Cross-Channel Impact of Digital Ads

A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile. 

New In-flight Service Model

Case Study: New In-flight Service Model

A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.

Premium Economy Introduction

Case Study: Premium Economy Introduction

A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.

Offering Accelerated Loyalty Status

Case Study: Impact of Offering Accelerated Loyalty Status

A leading hotel chain offered advanced premium loyalty status to a subset of its loyalty and leveraged Test & Learn to measure the impact on those guests long-term spend with the brand.