A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile.
A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.
A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.
A leading hotel chain offered advanced premium loyalty status to a subset of its loyalty and leveraged Test & Learn to measure the impact on those guests long-term spend with the brand.