This Packaging Gazette byline by APT's Matt Lindsay features his perspective on 2017 CPG industry trends, including refining omnichannel strategy and in-store assortment, optimizing pack size and price, and more.
This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help refine their approach to make every foot of space as productive as possible.
This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.
A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile.
Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.
This playbook outlines how a Test & Learn approach can be applied to evaluate and refine omnichannel strategies across merchandising, marketing, pricing, operations, and more.