Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.
This playbook outlines how a Test & Learn approach can be applied to evaluate and refine omnichannel strategies across merchandising, marketing, pricing, operations, and more.
A leading retailer used APT's Test & Learn software to understand where price increases would be effective.
APT SVP John Howard discusses how carriers can measure the true impact of changes to product portfolios and rate changes.
See how one insurer made changes to its policy pricing and used APT's software to understand the impact of these changes and further optimize its rate setting strategy.
Automakers must understand how their new model introductions impact sales in order to target marketing and dealer programs to the markets where the model will drive the greatest impact.