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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Pricing Strategies with Test & Learn

Optimize Pricing Strategies with Test & Learn

A leading retailer used APT's Test & Learn software to understand where price increases would be effective.

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Optimizing Pricing and Product Strategy

APT SVP John Howard discusses how carriers can measure the true impact of changes to product portfolios and rate changes.

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Policy Pricing

See how one insurer made changes to its policy pricing and used APT's software to understand the impact of these changes and further optimize its rate setting strategy. 

 

White paper auto

New model launches: Do they live up to the hype?

Automakers must understand how their new model introductions impact sales in order to target marketing and dealer programs to the markets where the model will drive the greatest impact.

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CMO's Guide to Media Testing

The CMO's Guide to Media Testing

Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.

insurance claims

Enhancing Claims Efficiency and Accuracy

APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.

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