Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.
APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.
See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.
An enterprise technology firm used a rigorous test vs. control approach to improve account prioritization, driving more than $10MM in annual revenue improvement.
Learn how a B2B technology company leveraged Test & Learn® to isolate the true impact of its marketing events and reallocate investments towards the largest opportunities.
Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives programs.