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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Financial advisor book building

Financial Advisor Book Building

See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.

Sales force prioritization

Sales Force Prioritization

An enterprise technology firm used a rigorous test vs. control approach to improve account prioritization, driving more than $10MM in annual revenue improvement.

Event Investments

Optimizing Event Investments

Learn how a B2B technology company leveraged Test & Learn® to isolate the true impact of its marketing events and reallocate investments towards the largest opportunities.

B2B Sales Force

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives programs.

Digital strategies

Improving the ROI of Digital Strategies

See how Test & Learn enables E-Commerce players to move beyond intermediate metrics like impressions or clicks to measure the true financial impact caused by their digital actions.

Rethinking attribution

Rethinking the Attribution Model

Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs.