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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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CMO's Guide to Media Testing

The CMO's Guide to Media Testing

Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.

insurance claims

Enhancing Claims Efficiency and Accuracy

APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.

Financial advisor book building

Financial Advisor Book Building

See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.

Sales force prioritization

Sales Force Prioritization

An enterprise technology firm used a rigorous test vs. control approach to improve account prioritization, driving more than $10MM in annual revenue improvement.

Event Investments

Optimizing Event Investments

Learn how a B2B technology company leveraged Test & Learn® to isolate the true impact of its marketing events and reallocate investments towards the largest opportunities.

B2B Sales Force

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives programs.