In this case study, an auto parts retailer used Test & Learn to test the introduction of a new brake kit and target rollout to stores expected to respond best, improving the program's value by $8.5MM.
In this case study, an auto service chain uses Test & Learn to measure the profit impact of extending operating hours and targets rollout to highest response dealerships, generating $2.5MM in incremental profit.
This case study describes how a leading automotive digital marketing provider used Test & Learn to run an experiment to attribute increases in car sales to its online listing services.
An automaker used Test & Learn to test two versions of a dealer incentive program and target rollout of the best version to the most profitable dealerships, generating an $8MM incremental profit opportunity.
APT writes in DTC Perspectives about how pharmaceutical marketers can accelerate their innovation by rapidly testing their ideas, discarding the unsuccessful ones, and targeting to dial up ROI.
APT co-founder Scott Setrakian writes in Healthcare Sales & Marketing Magazine about supplementing pre-launch market research with empirical data and in-market experimentation.