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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Targeted Wheel Alignment Coupon

Case Study: Targeted Wheel Alignment Coupon

An auto service center used Test & Learn to determine if a wheel alignment coupon drove incremental invoices or subsidized existing behavior, and identify the types of service centers that responded best to the program.

AutoDigitalAds

Case Study: Measuring the Impact of Digital Ads

An automaker used Test & Learn to evaluate the ROI of its $700K investment in digital ads and identified that the ads drove a 2.5% lift in unit sales in the test markets.

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New Brake Kit Product Intro

Case Study: New Brake Kit Product Introduction

In this case study, an auto parts retailer used Test & Learn to test the introduction of a new brake kit and target rollout to stores expected to respond best, improving the program's value by $8.5MM.

Optimizing Auto Service Lane Operating Hours

Case Study: Optimizing Auto Service Lane Operating Hours

In this case study, an auto service chain uses Test & Learn to measure the profit impact of extending operating hours and targets rollout to highest response dealerships, generating $2.5MM in incremental profit.

Sales Impact of Online Auto Listings

Case Study: Measuring the Impact of Online Auto Listings

This case study describes how a leading automotive digital marketing provider used Test & Learn to run an experiment to attribute increases in car sales to its online listing services.

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Optimizing Vehicle Sales Incentives

Case Study: Optimizing Vehicle Sales Incentives

An automaker used Test & Learn to test two versions of a dealer incentive program and target rollout of the best version to the most profitable dealerships, generating an $8MM incremental profit opportunity.

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