An auto service center used Test & Learn to determine if a wheel alignment coupon drove incremental invoices or subsidized existing behavior, and identify the types of service centers that responded best to the program.
An automaker used Test & Learn to evaluate the ROI of its $700K investment in digital ads and identified that the ads drove a 2.5% lift in unit sales in the test markets.
In this case study, an auto parts retailer used Test & Learn to test the introduction of a new brake kit and target rollout to stores expected to respond best, improving the program's value by $8.5MM.
In this case study, an auto service chain uses Test & Learn to measure the profit impact of extending operating hours and targets rollout to highest response dealerships, generating $2.5MM in incremental profit.
This case study describes how a leading automotive digital marketing provider used Test & Learn to run an experiment to attribute increases in car sales to its online listing services.
An automaker used Test & Learn to test two versions of a dealer incentive program and target rollout of the best version to the most profitable dealerships, generating an $8MM incremental profit opportunity.