Featured Content

HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
Filter by
New Brake Kit Product Intro

Case Study: New Brake Kit Product Introduction

In this case study, an auto parts retailer used Test & Learn to test the introduction of a new brake kit and target rollout to stores expected to respond best, improving the program's value by $8.5MM.

Optimizing Auto Service Lane Operating Hours

Case Study: Optimizing Auto Service Lane Operating Hours

In this case study, an auto service chain uses Test & Learn to measure the profit impact of extending operating hours and targets rollout to highest response dealerships, generating $2.5MM in incremental profit.

Sales Impact of Online Auto Listings

Case Study: Measuring the Impact of Online Auto Listings

This case study describes how a leading automotive digital marketing provider used Test & Learn to run an experiment to attribute increases in car sales to its online listing services.

Tags
Optimizing Vehicle Sales Incentives

Case Study: Optimizing Vehicle Sales Incentives

An automaker used Test & Learn to test two versions of a dealer incentive program and target rollout of the best version to the most profitable dealerships, generating an $8MM incremental profit opportunity.

Tags
Marketing Innovations Don't Have to be Risky

Marketing Innovations Don't Have to be Risky

APT writes in DTC Perspectives about how pharmaceutical marketers can accelerate their innovation by rapidly testing their ideas, discarding the unsuccessful ones, and targeting to dial up ROI. 

Climbing Towards Peak Sales

Climbing Toward Peak Sales

APT co-founder Scott Setrakian writes in Healthcare Sales & Marketing Magazine about supplementing pre-launch market research with empirical data and in-market experimentation.