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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Digital strategies

Improving the ROI of Digital Strategies

See how Test & Learn enables E-Commerce players to move beyond intermediate metrics like impressions or clicks to measure the true financial impact caused by their digital actions.

Rethinking attribution

Rethinking the Attribution Model

Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs.

B2B Pricing

Optimizing B2B Pricing

See how a B2B service provider used a test vs. control approach to measure and refine a new pricing strategy, driving $13MM in incremental annual revenue.

Media Organizations

Test & Learn for Media Organizations

As the media industry quickly adapts to consumers’ demand for accessible, omnichannel content, Test & Learn can help industry leaders measure and improve their strategies.   

Optimize Your Retail Network

Optimize Your Retail Network

Increasing competition and omnichannel complexity are forcing wireless and residential providers to get more strategic with their retail strategies. Find out how APT’s Test & Learn software can help.


Tuning into the Top Trends for 2017

Tuning into the Top Trends for 2017

Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.