See how a B2B service provider used a test vs. control approach to measure and refine a new pricing strategy, driving $13MM in incremental annual revenue.
As the media industry quickly adapts to consumers’ demand for accessible, omnichannel content, Test & Learn can help industry leaders measure and improve their strategies.
Increasing competition and omnichannel complexity are forcing wireless and residential providers to get more strategic with their retail strategies. Find out how APT’s Test & Learn software can help.
Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.
APT received a Glassdoor Employees’ Choice Award, marking its second year on the U.S. Best Places to Work list. The Employees’ Choice Awards program, now in its ninth year, relies solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via
As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.