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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Testing for Regional Telecommunications Operators

Testing for Regional Telecommunications Operators

Some organizations are concerned about running experiments while maintaining a consistent brand image and quality. Read this case study on one client who significantly improved their business with Test & Learn.

ProductOverview-WirelessProviders

APT Product Overview for Wireless Providers

This one pager describes how Test & Learn helps wireless providers measure and improve their initiatives across the business, from store operations to acquisition and retention to merchandising.

APT Product Overview for Telecommunications Providers

APT Product Overview for Telecommunications Providers

This one pager describes how Test & Learn helps telecommunications providers measure and improve their initiatives across the business, from acquisition to retention to customer care.

Top Trends in Convenience Retail for 2017

Top Trends in Convenience Retail for 2017

This byline in Global Convenience Store Focus covers top convenience store trends for the coming year, including convenience stores investing in new beverage programs and digital initiatives.

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The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

BankNews: Priority One - Improving Customer Experience

BankNews: Priority One - Improving Customer Experience

This BankNews article covers APT's State of Business Experimentation report for financial services. APT SVP Will Weidman is quoted throughout, covering topics including industry disruptors and the importance of banks focusing on customer preferences.