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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Trends-Taking-Over-Grocery-in-2017

Top 5 Grocery Trends for 2017

This Supermarket News article shares APT's outlook for top grocery trends in 2017, including more localized assortments, increased healthy options, and increased staffing investments.

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A Look at Trends Taking Over Retail in 2017

A Look at Trends Taking Over Retail in 2017

This Retail Customer Experience article from APT SVP John Howard covers APT’s outlook on how retailers can enhance and integrate physical and digital channels in 2017 to keep up with shifting shopper expectations.

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EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
Improving Patient Adherence with APT

Improving Patient Adherence with APT

Learn how Test & Learn helps companies more accurately measure and optimize their patient adherence initiatives, identifying the winning engagement strategies among dozens of factors affecting adherence. 

Test & Learn for Credit Cards

Acquisition, Activation, Retention: Test & Learn for Credit Cards

APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.

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Attracting and Retaining Customers with an Omnichannel Approach

Attracting and Retaining Customers with an Omnichannel Approach

With APT's Test & Learn, innovative banks can evaluate the impact across channels of any initiative and refine new programs to better integrate channels and seamlessly connect with the customer through each one.