APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.
With APT's Test & Learn, innovative banks can evaluate the impact across channels of any initiative and refine new programs to better integrate channels and seamlessly connect with the customer through each one.
To understand which programs are truly working to grow KPIs, leading organizations are using Test & Learn® to test new ideas in-market, measure the results, and implement the idea where it is profitable.
A marketing executive at IHG describes how the leading hotel chain uses Test & Learn to drive consensus from franchise owners and maximize the bottom-line value of portfolio-wide and brand-specific strategies.
A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.
A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.