To understand which programs are truly working to grow KPIs, leading organizations are using Test & Learn® to test new ideas in-market, measure the results, and implement the idea where it is profitable.
A marketing executive at IHG describes how the leading hotel chain uses Test & Learn to drive consensus from franchise owners and maximize the bottom-line value of portfolio-wide and brand-specific strategies.
A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.
A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.
In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.
This PropertyCasualty360 article explores the top trends in insurance for 2017.