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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Wealth Management Overview

Improving Processes with Test & Learn for Wealth Management

To understand which programs are truly working to grow KPIs, leading organizations are using Test & Learn® to test new ideas in-market, measure the results, and implement the idea where it is profitable.

IHG Profile

APT Client Profile: InterContinental Hotels Group

A marketing executive at IHG describes how the leading hotel chain uses Test & Learn to drive consensus from franchise owners and maximize the bottom-line value of portfolio-wide and brand-specific strategies.

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New In-flight Service Model

Case Study: New In-flight Service Model

A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.

Premium Economy Introduction

Case Study: Premium Economy Introduction

A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.

Lane Bryant Profile

How Lane Bryant Uses Market Basket Analyzer to Drive Profits

In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.

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Top Insurance Trends for 2017

Top Trends in Insurance

This PropertyCasualty360 article explores the top trends in insurance for 2017.

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