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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Test & Learn for Credit Cards

Acquisition, Activation, Retention: Test & Learn for Credit Cards

APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.

Attracting and Retaining Customers with an Omnichannel Approach

Attracting and Retaining Customers with an Omnichannel Approach

With APT's Test & Learn, innovative banks can evaluate the impact across channels of any initiative and refine new programs to better integrate channels and seamlessly connect with the customer through each one.

Wealth Management Overview

Improving Processes with Test & Learn for Wealth Management

To understand which programs are truly working to grow KPIs, leading organizations are using Test & Learn® to test new ideas in-market, measure the results, and implement the idea where it is profitable.

IHG Profile

APT Client Profile: InterContinental Hotels Group

A marketing executive at IHG describes how the leading hotel chain uses Test & Learn to drive consensus from franchise owners and maximize the bottom-line value of portfolio-wide and brand-specific strategies.

New In-flight Service Model

Case Study: New In-flight Service Model

A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.

Premium Economy Introduction

Case Study: Premium Economy Introduction

A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.