Using a Test & Learn® approach to retention, insurers can determine which retention programs profitably foster and grow relationships, and how the impact varies by policyholder, product, agent, or market.
By partnering with APT, insurers can understand the incremental impact of each incentive, tailor it to increase effectiveness, and target it to the agents predicted to respond most profitably going forward.
Leading insurers are using APT’s Test & Learn® software to overcome challenges of isolating impact in call center operations, and better understand which programs truly improve customer experience and retention.
Due to the significant capital investment and increasing complexity of in-store merchandising ideas, it is critical that consumer packaged goods companies experiment with different servicing options to maximize ROI.
The Hershey Company’s Senior Director of US Category Strategy Insights describes how Test & Learn® transforms analytic capabilities, strengthens retail partner relationships, and drives value.
Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.