In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.
This PropertyCasualty360 article explores the top trends in insurance for 2017.
Using a Test & Learn® approach to retention, insurers can determine which retention programs profitably foster and grow relationships, and how the impact varies by policyholder, product, agent, or market.
By partnering with APT, insurers can understand the incremental impact of each incentive, tailor it to increase effectiveness, and target it to the agents predicted to respond most profitably going forward.
Leading insurers are using APT’s Test & Learn® software to overcome challenges of isolating impact in call center operations, and better understand which programs truly improve customer experience and retention.
Due to the significant capital investment and increasing complexity of in-store merchandising ideas, it is critical that consumer packaged goods companies experiment with different servicing options to maximize ROI.