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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
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Lane Bryant Profile

How Lane Bryant Uses Market Basket Analyzer to Drive Profits

In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.

Top Insurance Trends for 2017

Top Trends in Insurance

This PropertyCasualty360 article explores the top trends in insurance for 2017.

Policyholder Retention Initiatives

Optimizing Policyholder Retention Initiatives

Using a Test & Learn® approach to retention, insurers can determine which retention programs profitably foster and grow relationships, and how the impact varies by policyholder, product, agent, or market.


Optimizing Agent Incentive Programs with APT Test & Learn

By partnering with APT, insurers can understand the incremental impact of each incentive, tailor it to increase effectiveness, and target it to the agents predicted to respond most profitably going forward.

Optimizing Call Center Initiatives with Test & Learn

Optimizing Call Center Initiatives with Test & Learn

Leading insurers are using APT’s Test & Learn® software to overcome challenges of isolating impact in call center operations, and better understand which programs truly improve customer experience and retention.

Retail Servicing Guide

APT’s Expertise in Driving Value for Retail Servicing Initiatives

Due to the significant capital investment and increasing complexity of in-store merchandising ideas, it is critical that consumer packaged goods companies experiment with different servicing options to maximize ROI.