About APT

About APT

  • 8
    of the
    top 25
    restaurant companies use APT's solutions Find Out More
  • 25
    of the
    top 100
    retailers use
    APT's solutions
    Find Out More

  • 5
    Industry Week
    manufacturers
    use APT's solutions Find Out More
  • 5
    of the
    top 15
    North American Banks use APT's solutions Find Out More
  • Read our latest white paper on "Innovation in Insurance"
    Click here to download
  • 3
    of the
    top 20
    hotel brands use
    APT's solutions
    Find Out More
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn™, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability.

APT's revolutionary Test & Learn™ software and our unparalleled consulting expertise empower consumer-focused companies to test proposed new initiatives, learn from the results, accurately predict the impact of decisions, and maximize profits. APT provides meaningful information and analysis that details the pros, the cons, and the expected results of each course of action. Thus, corporate decision-makers gain the insight to accurately predict the impact of new initiatives and the tools to craft solutions that will strengthen their bottom line.

More than 50 Global 2000 leaders have licensed APT's Test & Learn™ software, including Starbucks, Kraft Foods, Wells Fargo, IHG, Staples, Lowe's, Victoria's Secret, Food Lion, and TD Canada Trust. APT has offices in London, San Francisco, Taipei, and Washington, D.C.

APT Mission Statement