The APT Experience: Consulting

APT helps senior executives of consumer-facing organizations make investment decisions that can drive millions of dollars in increased profits. We work with our clients to build their key strategies, guiding corporate decisions, including:

• We’re considering investing hundreds of millions of dollars in rolling out the “store of the future” across our chain – what impact will our investment have on store sales? (read more)

• We’ve got a new menu item that we believe will rapidly grow in popularity into being a signature dish. Should we promote this concept in a snack size on our dollar menu or in a full size as part of a combo meal? (read more)

• Do sponsored ads alongside Google search results drive off-line sales in brick-and-mortar stores? (read more)

• We are planning a national media blitz to build awareness for a major product launch. Where should we advertise, and how much should we spend? (read more)

The primary role of a business consultant is to conduct the data-driven analysis and partner with client analysts. For the data-driven analysis, business consultants will leverage APT’s innovative software suite and work closely with experienced APT management. Consultants will collaborate with client analysts and present findings to management.

Because APT’s consulting is data-driven, most of the work can be done at APT’s office. Travel for business consultants is light - typically ranging from once per month to once per week.