Career Paths: Marketing
How do I fit in?
APT’s small-company, fast-growing environment offers the opportunity to rapidly increase responsibility and be promoted. Typically, as a college graduate, you will start as a marketing analyst. Candidates with significant and relevant prior experience may start as a marketing manager. From there, APT will mentor you and provide opportunities to increase responsibilities and ownership for marketing efforts targeted to specific verticals. No two career paths at APT are exactly alike. But all share a common grounding of flexibility, individualized pacing, and responsibility. At APT, we don't believe in hierarchy as an organizing principle. Instead, we foster a culture of intellectual meritocracy. Learning and professional growth naturally follow.
How will I develop professionally at APT?
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Marketing Analysts are focused on learning the craft of APT’s corporate messaging and understanding key business decisions that our prospective clients face on a daily basis. Analysts will take ownership of marketing activities in one APT’s seven target industries, including gaining mastery in email marketing, collateral preparation, sales support, event planning and press relations. You will learn APT's suite of products and their applications in the marketplace.
To view the full job description of a marketing analyst, click here.
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Marketing Managers have demonstrated excellence in managing across a sea of shifting priorities. In addition to support the marketing efforts for a targeted industry (or two), they are able to identify new marketing channels to reach our targeted audience and leverage benchmarks for identifying which ideas have merit vs. others that are less valuable. Marketing managers have earned the trust and respect of their peers across APT’s sales, consulting, and product management arenas for their knowledge of APT’s offering and ability to correlate their efforts to growth of the business. Marketing managers typically have 2+ years of experience in a B2B setting.
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Marketing Directors focus on team management and driving to insights on the return on investment generated from marketing efforts, in addition to maintaining ownership of marketing for a targeted industry (or two). Directors have a proven ability to train and mentor members of the team as well as support management in effectively scaling the marketing team as APT grows. Grounded heavily in analysis, Directors are able to identify which marketing levers can be used to effectively generate qualified sales leads and make turn up / turn down decisions across marketing channels. Marketing directors typically have 5+ years of experience managing teams across a diverse set of objectives.
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Increased Leadership Roles and Client Responsibility
To view the full job description of a marketing analyst, click here.