The APT Experience: Sales
APT helps senior executives of consumer-facing organizations make investment decisions that can drive millions of dollars in increased profits. We work with our clients to build their key strategies, guiding corporate decisions including:
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We’re considering investing hundreds of millions of dollars in rolling out the “store of the future” across our chain – what impact will our investment have on store sales? (read more)
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We’ve got a new menu item that we believe will rapidly grow in popularity into being a signature dish. Should we promote this concept in a snack size on our dollar menu or in a full size as part of a combo meal? (read more)
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Do sponsored ads alongside Google search results drive off-line sales in brick-and-mortar stores? (read more)
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We are planning a national media blitz to build awareness for a major product launch. Where should we advertise and how much should we spend? (read more)
The primary role of a sales rep is to secure new client engagements by qualifying sales leads, working with prospects to develop a business case for APT’s solutions and advancing APT’s relationship with prospect companies.
Sales reps will leverage a variety of research and CRM tools to stay abreast of industry and company trends, challenges and events as well as manage relationships with key decision makers. Conversations with executives from different functional units within prospect companies will provide unique insight into the business considerations they face, allowing APT to help address their most pressing challenges.
APT utilizes a variety of media to engage with prospects, including phone, web presentations, in-person meetings and also attends relevant trade shows and industry conferences.