About Family Dollar
Operating small store locations, Family Dollar is one of the fastest growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices.
Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,600 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.
"Family Dollar considers Test and Learn to be a key strategic capability for evaluating and optimizing business initiatives. We have applied APT tools to important initiatives ranging from operations to marketing to capital investment, identifying specific improvement opportunities with substantial value. I have been impressed by APT’s continuing commitment to provide best practice insight for building our Test and Learn capability. We are looking forward to continuing our partnership."
"Family Dollar continuously strives to stay relevant to its customers. To that end, Family Dollar is expanding its analytic capability by integrating APT Market Basket Analyzer into its decision-making process. The integration of APT Market Basket Analyzer with Family Dollar’s existing Test and Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers."