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Famous Footwear, based in Madison, WI, is America's largest chain of stores selling brand name fashion and athletic footwear at value prices for the entire family. With stores in every state, Guam and Puerto Rico, Famous Footwear ranks among the top retailers of such well-known brands as Nike, adidas, Skechers, Buster Brown and New Balance. Famous Footwear is proud to be a national partner of the March of Dimes, and sponsors WalkAmerica events in more than 1,200 communities nationwide. Famous Footwear is a division of Brown Shoe Company, Inc. (NYSE: BWS), a $1.84 billion retailer and wholesaler of footwear. For more information, visit the company's websites at www.famousfootwear.com and www.brownshoe.com.
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“The potential impact of Test and Learn to a retailer’s performance is limited only by the imagination and strategic vision of its users. The APT suite of products has been a great investment which has already paid for itself many times over... Testing has become such an integral part of the executive team’s decision-making process. It enables us to make decisions and prioritize investments based on facts vs. best guesses or historical experience. With APT’s software, we able to efficiently and with confidence test and evaluate a very broad array of business initiatives.”
- Chief Financial Officer