About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment, with a retail store subsidiary presently operating more than 200 Guitar Center stores across the United States. In addition, Guitar Center's Music & Arts division operates more than 95 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the United States through their wholly owned subsidiary, Musician's Friend, Inc., and its catalogs and websites.
"Guitar Center has identified Test and Learn as a core strategic capability for high-impact decision support. We have been impressed by APT's Test and Learn software tools and their commitment to partnership."