APT banking software webinar | with TD Canada, SunTrust, BBVA Compass, and American Banker

Strategies for Better Cross Channel Servicing

How to Manage in an Integrated Banking Network

In today's fast-paced and integrated world, banks interact with customers in branches, at the ATM, via call centers, online and elsewhere. How should you manage these client interactions to meet your customer's needs and maximize profits? For example, should some calling responsibilities be moved from the branch to the call center? Does this vary based on the customer's profile? Join us for an insightful dialogue with Deborah Wightman of TD Canada Trust and APT to learn how to plan and predict the outcomes of integrated banking programs that maximize the value of your existing customer channels. Don't miss this opportunity to hear first-hand how this approach can help you!

Making the Most of Your Branch Labor Force

Improving Branch Staffing to Better Meet Customer Needs

Optimally deploying your branch labor force can have a big impact on cost management, but getting staffing levels and composition right is also key to retention, cross sell, and new account generation. Staffing models fail to account for many factors that affect staffing needs and have become increasingly out of date as banks have shed thousands of jobs in recent years. Beyond basic staffing requirements, should certain branches hire specialized staff to sell particular products or to particular customers? Which clients should those employees target? SunTrust's Michele Wiggins will discuss how using a Test & Learn approach can significantly improve upon staffing models and help better meet the increasingly diverse needs of your customers.

Faster, Smarter Rate Decisions

Making Rate Setting a Competitive Advantage

Every bank has pricing models, but few actually know what will happen if they move rate. Maximizing profit requires knowing the best rate for each product and each customer. Executives also need to understand how to adjust rates quickly as economic conditions constantly change. Join BBVA Compass' Michael Taylor to learn how one bank is using a Test & Learn approach to determine and continually refine the optimal rate strategy in an ever-changing economy.

About APT

APT's Test & Learn Management System is rapidly becoming the industry standard for the world's most sophisticated banks. Having a disciplined and analytic approach allows our clients to make better decisions and effectively answer critical, time-sensitive questions. Leading banks have used APT's software to drive tens of millions of annual profit improvement across a variety of areas including deposit pricing, marketing, capital investment, and operating hours. APT works with some of the most successful financial service institutions in the world, including 6 of the top 25 North American banks.