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Retailer-Supplier Collaboration:
Maximizing the Impact of
Shopper-Centric Initiatives
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In efforts to better serve the shopper, both retailers and manufacturers are seeking new ways of working together to improve trading partner collaboration. When consistent data and analytical approaches are combined with Software-as-a-Service, the result is transparent and objective evaluation and optimization of shopper-centric initiatives. This approach delivers significant value to both trading partners and helps to build trust. Join Progressive Grocer, Meijer, SUPERVALU, Kraft and APT to hear how industry leaders are embracing manufacturer-retailer collaboration to better serve the shopper.
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Brand Innovations & Renovations:
Mastering Product Launches and Minimizing Misfires
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BenGay Aspirin. A-1 Poultry Sauce. Betty Crocker Microwave Bread. They may have seemed like good ideas at the time, but these brand innovations from leading CPG companies all resulted in a quick, painful crash-and-burn. In fact, approximately 80% of all new products fail or drastically underperform. In this webinar, learn how Test & LearnTM enables CPG executives to launch major product introductions and brand renovations with confidence, speed, and the assurance of positive returns.
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March 16, 2:00 PM ET
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Secrets of Successful Marketing:
Maximizing Returns in
Evolving Marketing Landscape
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With marketing spend a greater expense than ever, and continuously evolving into more and more customer-centric and targeted approaches, retailers are understandably eager to know how each marketing dollar can be best used. A crucial step in the process is accurately, consistently and rapidly quantifying the isolated impact of different marketing vehicles and campaigns, from television and radio to print and Internet. Yet this capability has proved elusive for retailers for a long time. Join Family Dollar and APT to find out how leading retailers are using new approaches to accurately measure marketing ROI, and tailor marketing strategies to maximize those returns.
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April 21, 2:00 PM ET
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Strategies for Better Retail Servicing:
Using Test & Learn to Enhance Performance
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For any CPG manufacturer, maintaining a retail sales force is a substantial investment, and designing the right mix of sales practices, training, and incentives can have a big impact on sales. In addition, determining how best to deploy and utilize the retail servicing team is key to enhancing customer satisfaction and productivity. In this webinar, APT and Kraft will present how Test & Learn can assist in determining potential drivers of Retail Servicing performance and identify possible opportunities for improvements.
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April 28, 2:00 PM ET
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Maximizing the Returns from Capital Programs:
Allocating Capital Expenditures in an Optimal Fashion
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Capital expenditures are a significant chunk of a retailer's annual budget. Programs such as store remodels, new fixture installation and energy management systems frequently have a direct impact on a variety of factors and metrics, from the retailer's brand image to customer's shopping experience, loyalty, and spend. Quantifying the impact of capital programs is an important process, but even more vital is determining the best way to tailor cap-ex efforts and target investments in the optimal areas. Join APT to learn how leading retailers are using advanced analytical SaaS solutions to make more informed capital expenditure decisions that drive significant corporate value.
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May 4, 2:00 PM ET
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The Increasing Importance of
the Value Shopper:
Using Store Brands to Provide Customers with Compelling Value Options
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Private labels are on fire. In fact, store brands have grown at twice the rate of national brands over the last decade. The reasons are twofold: to deliver greater value options to customers, and to drive improved performance for retailers. Yet the best practices that strike the right balance between store brands and national brands are not always obvious. Like many leading retailers competing for shoppers' loyalty in these times, Food Lion is aggressively promoting its private label products. In this webinar, join Food Lion, Progressive Grocer and APT to learn how the development of store brands, and the effective management of them, can improve customer loyalty and enhance retailer performance.
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May 19, 2:00 PM ET
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Creative In-Store Merchandising:
How to Optimize Displays, Signage, Media, and More
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What really moves the needle when it comes to in-store merchandising? Front-of-store or back-of-store end-caps? Signage, sampling, or in-store media? The possible combinations are endless – but your merchandising budget and resources are not. In the dynamic world of in-store merchandising, how can you be assured that every investment will not only pay off, but will generate the maximum revenue and profit growth? In this webinar, learn how Test & LearnTM enables CPG companies to make more strategic in-store merchandising decisions.
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June 15, 2:00 PM ET
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The Ultimate Marketing Question:
How to Quantify Marketing Effectiveness
and Use It to Maximize ROI
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You have a finite bucket of marketing dollars, and each one could either push your brand forward, or just go down the drain. In this webinar, learn how Test & Learn™ provides marketing executives with an efficient, reliable, and rigorous method for analyzing marketing effectiveness across multiple channels, and how to build a rich collection of insights that, in turn, enhance strategic decision-making and maximize the returns on every marketing dollar.
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July 14, 2:00 PM ET
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Thinking Inside the Basket:
Making More Informed SKU Rationalization Decisions
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How many different brands of a given product do you really need to stock on shelves? How much more valuable is one brand compared to another? Will an Aquafina customer switch to Poland Springs if you're out of stock? How do those tendencies change across customer segments? Join Wawa, Progressive Grocer and APT to learn how leading grocers are using basket-level analytics to glean actionable insights and make smarter SKU rationalization and assortment planning decisions with confidence.
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