19-Apr-2010
Focus On Business Analytics, APT Featured in Chain Store Age
Before deploying APT’s Test & LearnTM tools, retailer Family Dollar had difficulty accurately measuring the ROI of a number of new marketing initiatives. Using Test & LearnTM, Family Dollar is now able to uncover the impact of changes in SKU adjacencies, promotions, and product bundles on basket size, sales margins, basket composition, shopper visits, and purchase frequency. Click here to read more.
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