News & Events

23-Sep-2010

APT Featured in Gartner Study on Multichannel Retail Analytics

In a recent study, Hung LeHong of Gartner Research, describes how building an integrated multichannel retail strategy is at the top of many retailers’ priorities in 2010. The emergence of e-commerce as a key growth area for many retailers and the rise of the mobile channel has underscored the importance of this priority to all parts of the business. One of the first steps in becoming a multichannel retailer is to build analytics capabilities that will help retailers understand how their customers shop and interact with the retailer across all of their channels. LeHong identifies APT's Test & LearnTM capability as a central part of building a successful multichannel analytic capability. Click here to read more (Subscription Required).