5-Nov-2010
APT Innovation Collaboration Presentation at GMA Shopper Momentum with Delhaize & Kraft
Join APT at this year's GMA Shopper Momentum Conference for a presentation titled Innovation Collaboration: Everyone Wins When Retailers and Manufacturers Align to Innovate.
The keys to success are to pool resources with trading partners to minimize risks and gather actual consumer responses to innovations in a rapid fashion so you can quickly determine what is working, what is not, and what could work if it were fine-tuned.
In this session, learn about the latest innovation trends in grocery retailing and CPG manufacturing; how to align innovation efforts with trading partners; and model practices in evaluating and targeting innovations to maximize ROI.This presentation, on Wednesday, November 10th at 8 AM EST will feature the following speakers:
Charlie Davis, Vice President of Innovation, Delhaize Group
Patrick O'Reilly, President, Applied Predictive Technologies
Nick Sorvillo, Senior Vice President Customer Insights, Kraft Foods Inc.
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