4-Aug-2010
APT's Test & Learn Approach Featured in The Washington Post
Washington, D.C. — In an article titled "In studying behavior, scientific testing has advantages - and limits," Pulitzer-Prize winning journalist Steven Pearlstein describes how innovative companies including Red Lobster, Kraft, and Family Dollar, are using Test & LearnTM to drive significant value in improving returns on remodels, new product introductions, and capital investments.
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