1-May-2010
Family Dollar, Advance Auto Parts Drive Repeat Purchases, APT Featured in RIS News
Cost conscious shoppers looking for bargains and promotions before making purchases have become a fixture in the retail world. In a recent piece in RIS News, APT CEO Anthony Bruce details how Family Dollar, Wawa, and Advance Auto Parts are using APT's Test & LearnTM and Market Basket software tools to better understand the impact of product specific promotions on basket dynamics and repeat customer purchase behavior. These insights are helping retailers create innovative promotional offers and optimize product assortments and bundling, ultimately driving increased ROI. Click here to read more.
Next Steps:
© 2012 Applied Predictive Technologies, Inc. All rights reserved.