News & Events

2-Jun-2010

Kraft Gets In-Market Testing Right, APT Featured in Consumer Goods Technology

Consumer Goods Technology highlights the ways in which Kraft's In-Market Testing for Growth (IMTG) group is leveraging APT's Test & LearnTM software. Test & LearnTM allows Kraft to conduct in-store experimentation and data analysis across a broad range of initiatives. Click here to read more.