14-Sep-2010
Lab Work Eased Wells Fargo Shift to New ATMS, APT Featured in American Banker
Wells Fargo recently employed APT’s Test & LearnTM solution to understand how customers would react to new, envelope free ATMs. In this article, executives discuss how Wells Fargo was able to minimize the risk of implementing a new, customer-facing technology by conducting in-market tests prior to rollout. Additionally, Wells Fargo discusses its use of APT’s software to gauge the effectiveness of changing branch house, measure the impact of branch remodels, and other initiatives before rolling them out to the network. Click here to read more.
Next Steps:
© 2012 Applied Predictive Technologies, Inc. All rights reserved.