1-Oct-2010
Minding Their Business Intelligence, APT Featured in Grocery Headquarters
Reporter Deena M. Amato-McCoy discusses how grocers are trying to navigate the “new normal” of today’s economy but are at the same time hard-pressed to understand consumers’ changing buying patterns and how those patterns impact assortments and sales trends. Their need to dig deeply into these trends has pushed business intelligence (BI) technology into the spotlight. More specifically, predictive analysis is taking the retail industry by storm. And the value goes far beyond understanding shoppers’ favorite brands – especially in a sluggish economy that is changing the way consumers are spending discretionary income. Click here to read more.
Next Steps:
© 2012 Applied Predictive Technologies, Inc. All rights reserved.