News & Events

1-Sep-2010

Striking A Balance, APT Featured in Grocery Headquarters

In an article for Grocery Headquarters, APT’s CEO, Anthony Bruce, discusses the impact of the recent rise of the value shopper. Value shoppers have become a fixture in the retail world. As these cost-conscious shoppers search for bargains, product promotions have become a key driver for growing sales. Yet promotional strategies carry significant risk. Robust market basket analysis can help retailers identify the right products to discount while protecting margins and market share. Click here to read more.