09-Apr-2010
What is Different with Collaboration This TIme? APT Featured in Consumer Goods Technology
Serious efforts at collaboration are gaining credence and driving action across the retail consumer products industry. The common denominator, the shopper, provides a unifying point for collaboration between retailers and manufacturers. Shopper-centricity requires shared data and a common analytical platform for manufacturers and retailers, such as that provided by Applied Predictive Technologies’ Test & LearnTM software. This software provides manufacturers and retailers with access to valuable data and more refined shopper insights, thereby allowing them to align finite resources and maximize the ROI of new initiatives. Click here to read more.
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