28-Feb-2011
Five Steps to Effective Idea and Product Testing - APT featured in Bank Systems Technology
Bank Systems Technology recently published a article written by Patrick O'Reilly, APT's COO, which discusses how it is critically important that banks actually test in-market their big ideas to ensure that they will really work. This can help de-risk big decisions and provide empirical information about how to proceed with the idea. However, while testing is important to do, it is very hard to do well. Patrick writes that there are five steps to effective testing. Click here to read more.
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