1-Feb-2011
More In-Market Testing, APT Featured in Shopper Technology
Shopper Technology recently published the results of a survey conducted by Applied Predictive Technologies (APT), highlighting that leading retailers increased their use of scientific testing by more than 21% in 2010 compared to the prior year. The results show that businesses are becoming more open to testing new customer-facing strategies as the economy began to recover.
Of the more than 3,000 tests run last year by the sample group, a quarter (25%) focused on changes in pricing and promotions, while another 22% targeted changes in merchandising and assortment. Other areas of interest included marketing and media (17% of tests) and labor and operations (10%) of tests.
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