31-March-2011
Striking the Right Balance in Raising ATM Fees, APT featured in American Banker
In an article published in American Banker, APT President and COO Patrick O’Reilly discusses how banks are navigating the tricky waters of raising fee revenues from ATM transactions while balancing potential attrition risks and customer backlash. O’Reilly details how sophisticated banks are testing changes, including both fee increases as well as commitments to keeping basic checking free, before establishing new fee policies. Click here to read more (Subscription Required)
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